Customer Story eliminates 75% of shipping labor with better visibility and fewer errors

Read the transcript is an e-commerce retailer of hospitality small wares. So, everything from cocktail strainers to shaker tins to poor spouts with an entire line of glassware. One of our slogans is “everything but the booze,” if a bartender is holding it or using it, we sell it. About two years ago there was an instance where we got hacked in our network. A malicious file was downloaded, and it spread rapidly and when you’re based off of a local network everything from your ERP to your email to everything, everything stopped. It halted and at that point, I realized you got to go to the cloud. That’s how we ended up looking at the cloud-based providers and everything from our Pick and Pack to our accounting to our email across the board and when we did our ERP search NetSuite was that number one cloud provider.

We had a very unique need in the fact that we actually don’t tell the customer on the front end exactly how we’re going to ship. We give them what we call simple shipping methods. It allows us to choose the most cost-effective shipping entity. NetSuite, they have a partner program that allowed us to go out there and fill that need and Pacejet was that company which provided the rate shopping of all the different shipping entities allowing us to pull in all different orders, and with the click of a button choose the most cost-effective way to get the order to the customer in the right number of days.

It’s kind of changed the game.

With Pacejet every package you’re, clicking rate, every package you’re going out you’re checking the prices of each and every shipping carrier and it gives us the choice if I do want to ship with somebody a little more expensive I can do that. But before it was not like that, and it was much more labor intensive.

I used to have I believe a total of four shippers. I have two facilities one out of New Salisbury Indiana and one of the Laura Florida and I would have two shippers in both locations, and I’ve been able to cut down to one of each. With Pacejet, I was able to decrease my shipping Workforce by 50%. Another feature that I really enjoy is what they call the containerization in terms of I’m able to tell the customer tell our ERP what items earn what package. Versus before I would literally be writing on the box what items were in what package, especially when it comes to International shipments where you have to provide data for what’s in each box. It was a mess. My International shipments became extremely efficient once I launched Pacejet.

We have a theory where in by 2 out by six if an order is placed by two o’clock that package will get out the door and a customer will get a tracking notification email in their inbox by 6 PM. In the past, it was a two to three day lag at times where we wouldn’t be getting orders out the same day and not only that but even if we did get an order out the same day the data in terms of notifying the customer was always delayed.

It’s all about getting the package to the customer as quickly as possible and the expectations are increasing every day and the customers always right you have to get it to them and get it to them right and with Pacejet, with NetSuite, that’s what I’ve been able to do. is a classic American e-commerce success story starting in 1995 when Mark Hastings launched the company out of his home. Back then the business had only one product, but the founder had experience in the bar and service industry and a vision of tapping into fast-growing e-commerce opportunities. More than 20 years later and has grown to distribute from multiple warehouse locations, manufactures most of its own products, and offers a broad lineup of more than 10,000 items including bar supplies, bartending tools, custom gear, serving & hospitality products, and more. was searching for a solution to help find the lowest carrier rates and shipping services for their growing e-commerce business. Wanting one interface and streamlined system, needed to make a change.

Challenges of Multiple, Separate Software Systems

As more online customers have grown to expect free or low cost shipping and tough competitors like Amazon entered the market, maintained their competitive stance by rate-shopping manually to find the best shipping prices and using multiple shipping software applications to process orders. Ultimately the company ended up with about a dozen different software applications, process gaps, missing data, and a lot of manual work to keep up with growing order volumes. Without clear visibility of items shipped in boxes and with no centralized shipping data, customer service also struggled to keep up with customer tracking requests.

One System, Rate-Shopping, Better Data chose Pacejet Enterprise Shipping for NetSuite as part of a new growth strategy to implement a cloud-based ERP system across the company. Pacejet manages all of the variables that determine shipping cost, captures all shipping data, and automates all the rate-shopping and shipping for all carriers in one, consolidated system. Easy NetSuite ERP integration eliminates duplicate data entry, speeds rate-shopping and shipping processes, and captures a detailed record of all shipping activities for analysis. The Pacejet system also captures what products shipped in each box as well as who packed and shipped every order.

Results Include Lower Costs and Better Service

By implementing Pacejet, the team was able to reduce shipping labor costs by 75% with better visibility and fewer errors by consolidating carriers and rate shopping in one solution. For orders received by 2pm, customers have a tracking number in their inbox by 5pm. Automatic rate-shopping helps find the most competitive shipping methods for every order to keep customer costs low. Central shipping records, built-in tracking, and automatic email notifications help customers easily track shipments and customer service respond quickly to customer requests. And clear visibility of the products that shipped in each box, who packed each box, and who shipped which orders helps the entire team keep improving service-levels and reducing errors.






3G Pacejet Shipping


  • Eliminated 75% of labor by consolidating all carriers and rate-shopping in one system
  • For orders received by 2pm, customers can have tracking numbers in their inbox by 5pm
  • All shipping data is recorded in the erp with simple and complete NetSuite integration
  • Better customer service with tracking of who packed, who shipped, and items in each box
  • Fewer human errors with one complete system instead of multiple software apps

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